Hira
2026
An app for Muslims to deepen their relationship with God through reflection and remembrance, shaped into a daily habit.
An app to make reflection and remembrance a daily habit.
I founded Hira and led end‑to‑end product, from brand and UX to front‑end engineering, designing features that help people build consistent spiritual habits.
Laurel
2025
An AI‑powered timekeeping and work intelligence platform for professional services firms.
AI‑powered timekeeping for professional services firms.
I explored new interfaces that make AI‑generated insights trustworthy and actionable, designing workflows that fit existing billing and reporting practices.
Stonks
2025
A financial app to help content creators solve cash‑flow issues by registering a business so spending counts against taxes.
A financial app that turns spending into tax relief for creators.
I designed the end‑to‑end experience, mapping the creator earnings lifecycle and simplifying flows for payouts, spending and sign-up.
Valerie Health
2024
A clinical intake tool that turns handwritten referrals into structured patient records and verified insurance coverage.
A tool that turns handwritten referrals into patient records.
I contributed to the first version of their core flows, from handwritten upload through extraction and review to insurance verification.
CIIFF
2024
A web platform for an independent and international film festival competition located in the Channel Islands.
A web platform for a film festival in the Channel Islands.
I created a simple platform that supports yearly programme changes, ticketing flows and filmmaker submissions while keeping the festival’s visual identity consistent.
Eureka
2023
A community‑driven, health‑tracking AI platform for patients with chronic conditions such as Long COVID and ME/CFS.
A health‑tracking platform for Long COVID and ME/CFS patients.
I utilised user behaviour to shape account creation, symptom tracking, data visualisation and community features that balance empathy, clarity and medical rigour.
GA
2022
A pitch for a tvOS experience in an upcoming luxury hotel backed by the Public Investment Fund of Saudi Arabia.
A pitch for a tvOS experience in a luxury Saudi hotel.
I translated the interior design brief into an ambient, screen‑based concept, covering wayfinding, service touchpoints and content for displays across the resort.
Mora
2022
A digital health programme to help prevent and potentially reverse metabolic disease through a whole‑foods, plant‑based diet.
A digital health programme for metabolic disease, built on diet.
I led founding product design from onboarding to long‑term habit‑building and established the initial design system across web and mobile.
Co-op
2021
Digital services for Co‑op members, from writing a will and planning a funeral to membership and NHS repeat prescriptions.
Digital services for Co‑op members, from wills to prescriptions.
I joined multi‑disciplinary teams to simplify membership journeys, improve ecommerce flows and contribute to shared design system components used across Co‑op products.
Various Works
